LEGO Magic Maze gift-with-purchase rumoured to be puzzling its way to shelves in October

A brand new LEGO gift-with-purchase is said to be arriving in October, offering a pseudo-resurrection of the LEGO Games theme in 40596 Magic Maze.

Veteran LEGO fans will remember the time the LEGO Group tried to reach the booming board game demographic – with some success – through its LEGO Games theme. Running from 2009 to 2013, the range spanned everything from familiar spins on classic games in 3844 Creationary to ambitious tabletop warfare with 50011 The Battle of Helm’s Deep.

We’ve since seen brick-built board games pop up as LEGO Store exclusives (such as 40198 LEGO Ludo Game), gifts-with-purchase and VIP rewards (5006865 Creationary), and another of those smaller sets is reportedly on the way next month. Instagram user exabrickslegogo_ reports that 40596 Magic Maze will be free with qualifying purchases from October 1, with 332 pieces and zero minifigures in the box.

Further details have not been supplied at this stage, so we don’t yet have an idea of how much you’ll need to spend to get your hands on the maze, nor what it might look like. There is actually a fully-fledged board game called Magic Maze, in which players must ‘silently co-operate to rob a labyrinthine shopping mall before time runs out’ (according to BoardGameGeek), but it seems doubtful this is some kind of licensed adaptation.

Instead, we’re probably looking at a smaller take on the same concept as 2016’s LEGO Ideas set 21305 Maze, which used just over twice the number of pieces to create a ball maze atop a 32x32 baseplate. A 332-piece version of the same game could still be pretty substantial as gifts-with-purchase go, and may be closer to 2009's 3841 Minotaurus.

We’ll hopefully find out more about 40596 Magic Maze – if it exists at all, and remember that it’s only rumoured for now – in the next couple of weeks. We’re currently in a rare period of no gifts-with-purchase available at LEGO.com, but that should change relatively soon if this rumour does pan out as expected.

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