If you can’t make it to SDCC 2025 in person, here’s your chance to take a virtual tour of this year’s LEGO booth, which goes meta with San Diego LEGO-Con.
The LEGO Group is front and centre of the convention floor at this year’s San Diego Comic-Con, and as well as unveiling nine new sets it’s also conjured up another themed booth, following 2023’s Brickbuster and 2024’s Space Station 8R1CK5. This year it’s riffing on the show itself with San Diego LEGO-Con signage and a staggering 200,000-piece diorama of the convention centre.
There are opportunities to get hands-on with LEGO too, including a ‘Build Your Own Booth’ station, where fans can piece together their own booth and be in with a chance of seeing it added to the official diorama. Everyone who participates will walk away with an exclusive San Diego LEGO-Con pop badge, while exclusive San Diego LEGO-Con guidebooks are also available for free to attendees.
The booth is decorated with giant hanging posters that mimic classic film and comic book styles, along with life-size statues of Wicked’s Glinda and Elphaba, Fortnite’s Peely Bone (as a minifigure) and Star Wars: Andor’s K-2SO. There are also display cabinets featuring recent and upcoming releases, including the newly-revealed 76300 Arkham Asylum, 72046 Game Boy and more.
“This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that’s never been done before,” said Beth McKenna, Head of U.S. Marketing at the LEGO Group. “San Diego Comic-Con embodies the spirit of play and imagination through fandom.
“‘San Diego LEGO-Con’ is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025.”
Take a closer look at the 200,000-piece convention centre diorama in the images below.
You can take a virtual tour of the SDCC 2025 LEGO booth over at LEGO.com. US fans can also purchase limited-edition LEGO-Con torso designs at the online Minifigure Factory.
Check out all our SDCC 2025 coverage right here, and consider supporting the work that Brick Fanatics does by purchasing your LEGO using our affiliate links. Thank you!
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