Black Friday is almost here again and a few retailers are getting in on the action early – including Amazon, which has slashed the new LEGO Game Boy down to its best price yet.
It’s only just hit shelves and is already proving to be one of the most popular sets of the year, but even 72046 Game Boy isn’t immune to early discounts. Amazon is currently offering the 421-piece set for only £44.99, or £10 off its RRP. That’s equivalent to the best price we’ve seen so far for the buildable console and its swappable lenticular screens.

72046 Game Boy serves up one of the best builds of 2025 within its relatively modest piece count, turning bricks in all directions and conjuring up some genuinely inspired techniques to achieve its almost life-size proportions. And while plenty of us jumped on this one at full price on launch day at LEGO.com – including half the Brick Fanatics team – those of you who held out can now join in the fun for less.
Head over to Amazon to snap up 72046 Game Boy for only £44.99 while this price holds. Amazon’s deals famously don’t last long, so there’s every chance it could be back up to full RRP by the time you read this…
Be among the first to know when LEGO discounts hit by bookmarking our LEGO Black Friday deals page, following us on Bluesky and/or Facebook and subscribing to our newsletter. You can support the work that Brick Fanatics does by purchasing your LEGO using our affiliate links. Thanks!





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