The LEGO Group has announced it's changed its policy regarding employee minifigure business cards, making them even harder to obtain.
For those you who aren’t already aware, LEGO employees attending events and conventions have often hand out or trade minifigure versions of themselves as unique business cards. These personalised minifigures feature the likeness of each employee, with their name on the front of the torso and contact details and an email address on the back.
However, an internal policy change now means that will no longer be the case, with only active owner family members or those in the ELT (Executive Leadership Team) having access to the employee minifigure business cards.
An official statement on the new policy was issued via the LEGO Ambassador Network, revealing why the decision was taken to change the practice of making the cards available to a wider audience:
“We recognize the culture of trading amongst fans and trading minifigures with employees,” reads the statement. “We recently made the change that employee minifigure business cards will be for the active owner family and ELT. We could see a new culture develop for other LEGO employees and departments but with this change just happening, we don’t know what the future holds.”
While the announcement may be disappointing for some, others may breathe a sigh of relief as many of the LEGO employee minifigure business card have appeared for sale on the secondary market, often for highly-inflated prices.
It’s not yet known if the LEGO employee minifigure business cards will be replaced with any other incentive at upcoming fan events, but it’s unlikely the much-sought-after items will be returning at any point soon.
Featured image: Jesper Andersen via Jay's Brick Blog
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