Germany LEGO Easter Shop displays

In Europe, LEGO seem  to be going all guns blazing with regards to Easter and pushing it as if it was Chrimbo. I thought that children just looked forward to receiving an Easter Egg - I know I did.....but now the likes of LEGO are pushing it as a gift purchasing opportunity, which is a bit of  shame. I won't go all religious on this topic or preach the moral high ground as it is not appropriate. But I did take a couple of snaps to illustrate what LEGO in Germany are doing to promote LEGO at this period of time coming up.