The full LEGO sales numbers for every series of the BrickLink Designer Program so far

Series 6 of the BrickLink Designer Program is the lowest-selling so far – but how do its individual LEGO sets stack up to those in previous crowdfunding rounds?

BrickLink’s publicly-accessible source code confirmed earlier this week that a total of 105,381 sets were pre-ordered during Series 6’s crowdfunding window earlier this month, which is the fewest of any series to date. It’s only slightly less than Series 2’s 106,548 pre-orders, though – while the castle-flavoured 910057 Outlaw Forest Den still sold a hefty 45,036 copies all on its own.

We’ve already covered how each series compares in terms of total sales, but the source code also reveals (as reported by StoneWars) the individual sales numbers for every single BrickLink Designer Program set so far, offering the opportunity to examine them on a more granular level. Buckle up for a pretty big – but very interesting – table, organised by the best to worst-selling sets so far.

The two biggest sellers here have obviously benefited from BrickLink’s new real-time production allocation, which allowed production slots for less popular sets in Series 5 and 6 to be reallocated to more popular models. But it’s not especially surprising to see the top half of this table dominated by sets hooked to classic LEGO themes, most notably Castle, Pirates and Western.

It’s more surprising (and refreshing) to see Series 3’s 910041 Camping Adventure, 910039 The Art of Chocolate and Series 2’s 910037 Mushroom House having performed so strongly. But it was clearly a case of diminishing returns for mushroom-themed sets, as Series 5’s 910051 Mushroom Village sold almost exactly half as many copies as its (admittedly much cheaper) predecessor.

Series 3’s 910042 Lost City is the worst performer by some margin, failing to crack the five-figure mark, while several other original designs – including Series 4’s 910048 Riverside Scholars, Series 6’s 910058 Sequioa Tree Trail and Series 2’s 910035 Logging Railway only just scraped past 10,000 sales. But given fan designers receive a 5% cut of net sales of their sets, that’s still a pretty nice payday for their creators.

910042 Lost City, for example, cost £239.99 to pre-order during Series 3’s crowdfunding window in October 2024. Multiply that figure by its total sales, and you arrive at £1,959,998.33. Five percent of that figure is £98,000. Fan designer letsgolegobrick won’t have received quite that much, because their cut is based on sales numbers after shipping and taxes have been deducted, but they’ll still have racked up quite a hefty sum.

And that’s just the starting point for these fan designers – as reported earlier this summer, the program has likely already created its first millionaire (in GBP). If you want to get in on the action, submissions for Series 10 will open in January 2026, so keep an eye out for the part palette for that series going live in the near future…

The next crowdfunding window for the BrickLink Designer Program will get underway in February for Series 7. Our next milestone before then is the reveal of the Series 9 finalists on November 19.

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