Bugatti CEO Mate Rimac just can't get enough of LEGO stunts, going from building badly to delivering LEGO in a hypercar, taking Bugattis to the people.
It was only a few months ago that Bugatti CEO Mate Rimac hopped into the passenger seat of a hyper sports car and was tasked with putting together the 771-piece 42222 Bugatti Chiron Pur Sport as it reached high speeds. That went about as well as you can imagine, but apparently the LEGO stunt wasn't enough for the CEO.
He's back in another promotional LEGO video using another Bugatti hypercar, but this one is a lot easier than the first. The CEO's task this time is to simply deliver three copies of 42222 Bugatti Chiron Pur Sport to fans.
It's not quite as action-packed as the first promotional video, but it's nonetheless interesting to see that the CEO came back for more LEGO content. Of course, he also takes the opportunity to showcase the Bugatti set and the real working car to those same fans, even signing a copy of the model.
We can only imagine how much that copy would go for on the secondary marketplace, and should it ever surface, we'll know precisely where it was from. LEGO Technic 42222 Bugatti Chiron Pur Sport is available now for £59.99 / $64.99 / €64.99, but don't expect it to be hand-delivered by the company's CEO.
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